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THIS WEEK: Runway Key Trends Autumn/Winter 2024/25

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Image source: The Impression (Simone Rocha - London)

RUNWAY PULSE
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Eyes

AW 2024/25 Key Trends

Discover BEAUTYSTREAMS' in-depth coverage of the key beauty trends for Autumn/Winter 2024/25!

In the eye category, new executions of established looks rule, as artists play with novel finishes and color intensities. The smoky eye becomes undone, as artists smudge it out and layer it with gloss for a truly lived-in feel. Meanwhile, pink pops up at a number of shows, offering a dramatic interpretation of a strong eye that feels new and fresh. 

Image source: The Impression (Dries Van Noten - Paris)

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Lips  

AW 2024/25 Key Trends

For Autumn/Winter 2024, lip colors are often unexpected – think deep, burgundy-toned browns through to cool blues – telegraphing an off-beat appeal. And continuing the trend that's been apparent for a few seasons, lips that appear blurred or unfinished continue to make an appearance, taking the glamorous edge off a beauty look. 

Image source: The Impression (David Koma - London)

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Face  

AW 2024/25 Key Trends

It's never been more apparent than backstage at the AW24 shows that there is a shift towards skin care becoming the key focus when it comes to complexions, reflecting the embrace by the larger beauty community of skin health instead of using cosmetics to cover up. 

Image source: The Impression (Andreas Kronthaler - Paris)

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Nails  

AW 2024/25 Key Trends

This season sees the more excessive and eccentric of nail looks take a step back, as technicians opt for something more demure, yet beautifully opulent. Cue frosted finishes and negative spaces giving French manicure a welcomed twist. 

Image source: The Impression (Dries Van Noten - Paris)

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Black  

AW 2024/25 Key Trends

This season's looks for Black models illustrate that when it comes to runway beauty, the rule is no longer one size fits all. Instead, artists are creating diverse looks for a single runway show, shaping colors, textures, and styles to suit and flatter Black models' myriad skin tones and hair textures.

Image source: The Impression (Richard Quinn - London)

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Asian  

AW 2024/25 Key Trends

To celebrate the diversity of beauty looks as seen on North and South Asian models, make-up artists and hair stylists are tailoring concepts to suit the different facets of Asian models' features, chiming with the consumer mood for beauty that respects each person's uniqueness. This season, artists champion a beauty that while always distinctive, allows individuality to shine. 

Image source: The Impression (Tom Ford - Milan)

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LATAM/MENA  

AW 2024/25 Key Trends

In step with the now established diversity on the runways, artists craft each beauty and hair look so it suits the distinctive features of each model and their unique heritage. Shades span the high intensity of brooding eyes and dramatic lips, to the fresh elegance of an iridescent wash of color, while hair exhibits an edgy sleekness. 

Image source: The Impression (Kiko Kostadinov - London)

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Hair Color  

AW 2024/25 Key Trends

The approach to color becomes less rigid and more about individuality and attitude, evident in innovative hair tattoos and allowing grown-out dye jobs to reveal what naturally lies underneath. 

Image source: The Impression (Antonio Marras - MIlan)

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Hair Style & Finish  

AW 2024/25 Key Trends

The elevation of the workaday aesthetic into looks that are both opulent and powerful is the key theme that is spanning across fashion and beauty for Autumn/Winter 2024. 

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