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THIS WEEK: 2025/2 Season Overview, Lunar New Year Products, Pigments, Men's Runway, Social Media Trends, and more

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Image source: Spencer Tunick

SEASONAL STORIES
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Human Fundamentals

2025/2 Season Overview

2025/2 calls for the celebration and nurturing of the core aspects of humanity. Discover the four seasonal stories our forecast team has predicted for the season, including consumer archetypes, mood, and colors, to help you prepare your marketing initiatives.

Image source: Rituals

MARKET PULSE
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Lunar New Year

Products

Beauty brands across the globe are welcoming the Year of the Dragon with limited-edition collections in exclusive and festive packaging. See what brands such as Shu Uemura, Sulwhasoo, and Guerlain have thought up for this Lunar New Year.

Image source: Dayglo Color Corp.

BUILDING BLOCKS PULSE
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Pigments

Materials

Color remains one of the most important aspects of any product when it comes to desirability. Together with Material ConneXion we are tracking the latest innovations in coloring options for our industry. Read our report to learn what's new.

Image source: The Impression (Pronounce)

RUNWAY PULSE
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Ready for the Spotlight

AW 2024/25 Milan Men's Pulse

Youthful tailoring intersperses with more casual offerings throughout collections in Milan, mirroring many current corporate strategies, whereas grooming gives a nod to weathering the elements, highlighting messy windswept hair and ruddy cheeks.

Image source: The Impression (Paul Smith)

RUNWAY PULSE
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Return to Office

AW 2024/25 Paris Men's Pulse

In Paris, menswear moves in subtle shifts, with the culturally-driven cocktail of gender fluidity, new formality, and a quiet sense of luxury. Plus, an all-out embrace of metallics emerges for bold beauty looks that redefine masculine elegance.

Image source: Nyane @nyane - USA

SOCIAL MEDIA PULSE
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NPC Make-Up

Global

Nostalgic video-game lovers and beauty buffs have joined forces in the latest, clever TikTok trend gone global. Its hashtag, #npcmakeup, has been seen over 53.7M times and counting, as the trend continues to spread online.

Image source: Dani @danicolexx - USA

SOCIAL MEDIA PULSE
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Flaxseed Hack

USA

US influencers are swearing by a new beauty secret that many say is just as good as Botox, if not better. It is certainly cheaper. What is it? A simple mixture of water and flaxseeds.

VIEW MORE REPORTS
Images source: The Impression (Balmain), The Impression (Louis Gabriel Nouchi)

Runway Men's

Browse the latest beauty looks from men's fashion week by simply choosing "Runway" in the menu, and then "Men's Grooming" as your category.

Our Library Team is always available for any additional support. (contact@beautystreams.com)
VIEW MORE LIBRARY
Guerlain Goes Red With Baccarat For La Tortue Fragrance Flacon
Ingestible Beauty Brand WelleCo Launches "Glow-Giving" Nightcap
Syensqo Invests In Green Solvents Producer Startup Bioeutectics
Method Pulls Back the Curtain On "Unleash Your Inner Shower" Platform
Lipoid Kosmetik Sees UsNeo As Microbiome-Friendly Solution For Odor, Blemishes and Dandruff
Stella McCartney Enters the Supplement Category
VIEW MORE NEWS
New Microbiome Skin Care Brand Opalore Debuts
Beauty Device Market Forecasted To Expand At CAGR Of 12.4% Through 2034
Wellness Economy: Personal Care & Beauty Growth Rate 2022-2027
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